George Constantinou
Weekly Marketing Feed #27: TikTok Launches ‘Resumes’
Our weekly report including the latest updates from the Digital Marketing & Social Media world is here!
On this feed, you will learn about:
- Some Twitter Users Are Seeing Fleets from Profiles They Don’t Follow as Part of a New Test
- Facebook Adds New Harry Potter AR Features
- TikTok Launches ‘Resumes’ to Help Connect Candidates with Job Opportunities
- Snapchat Creators Report Frustration With Spotlight Payments as Spotlight Usage Soars
- YouTube Tests New Channel Guidelines To Provide More Comment Management Options
Check out the new updates we found:
1 Twitter Users are Seeing Fleets from Profiles They Don’t Follow
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According to various users, Twitter is now showing them Fleets from profiles that they don’t follow within their top of timeline Fleets bar, as it looks to maximize take-up of its Stories-like option.
Twitter is now highlighting Fleets from profiles outside of your network, by showing them with a gray lightning bolt, in variance to your regular Fleets.
Also, Twitter users have never been particularly open to change. Of any kind.
On another front, it’s interesting to see that Twitter found a use for the old lightning icon, which it originally used for Moments.
2 Facebook Adds New Harry Potter AR Features
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Facebook has launched a new set of themed visual effects for its Portal device, based on characters and settings from the play “Harry Potter and the Cursed Child”, which also include some new AR elements designed to improve digital effect matching, and better align with each user’s preferences.
Facebook has also added a range of AR masks depicting characters from the play, which can also be used on Instagram and Facebook, in addition to the Portal-exclusive tools.
And from an advertising perspective, it may also open up new opportunities, with sponsored features for Portal potentially a new offering on Facebook’s horizon.
3 TikTok Launches ‘Resumes’ to Help Connect Candidates with Job Opportunities
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With the platform today launching its new ‘Resumes’ program in the US, which enables people to post personal job pitches via TikTok clips.
The process of actually posting a TikTok Resume is fairly simple – candidates use TikTok clips to “showcase their skillsets and experiences”, then post them to the app using the #TikTokResumes tag in their caption.
TikTok says that videos using the hashtag #careeradvice already generate more than 80 million video views a day per day, while career advisers like Tessa White are making use of the short, engaging clips to provide actionable tips.
4 Snapchat Creators Report Frustration With Spotlight Payments as Spotlight Usage Soars
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As every social platform looks to latch onto the success of TikTok, by bringing their own, replica TikTok-like functions into their apps, it has seemed that Snapchat may well be on a winner with its ‘Spotlight’ option, which enables Snap users to post short video clips which are then displayed in a vertically scrollable feed in a separate tab in the app.
Some creators have expressed concerns with delays in Spotlight payments, and even a halt in payments entirely, as Snap works to evolve the program.
That’s essentially cut off many creators from the funding they had quickly come to rely on, and many have complained that Snap has not been transparent in how it’s sought to change payments, and what that will mean for the program moving forward.
The early numbers for Spotlight look promising, but there may be further challenges ahead, as the broader battle for creative talent heats up, and raises the stakes for all platforms.
5 YouTube Tests New Channel Guidelines To Provide More Comment Management Options
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YouTube continues to experiment with more ways to help reduce abusive comments, and lessen the pressure on creators, with a new test of Channel Guidelines, which will enable Channel managers to set rules around the types of comments people can post beneath their clips.
The option is similar to Facebook’s group posting rules, which group admins can set to maintain specific elements of discussion in their communities.
Those who are in the test pool will see the new option in the Community section of their YouTube Studio settings.
In addition to this, YouTube’s also expanding its process of holding potentially hurtful comments for review to mobile.
That can also help to limit subversive group connection via video comments, and reduce amplification among certain audience segments, while also giving creators more ways to control what happens with their posts.
