Weekly Marketing Feed #26: TikTok Reminds Brands “Don’t make ads, make TikToks”
Our weekly report including the latest updates from the Digital Marketing & Social Media world is here!
On this feed, you will learn about:
- Pinterest is Now TAG Brand Safety Certified
- LinkedIn Shares Insights Into Gender and Racial Diversity in the Marketing Field
- YouTube Launches 4K Plus and New Features for Sports Fans on YouTube TV
- TikTok Reminds Brands “Don’t make ads, make TikToks”
- Facebook Launches Beta Test of a Newsletter Platform ‘Bulletin’
Check out the new updates we found:
1 Pinterest is Now TAG Brand Safety Certified
Pinterest has been awarded the brand safety certification from the Trustworthy Accountability Group (TAG), an organization that works to increase trust and transparency in digital advertising by fighting against criminal activity online. This is a great achievement for Pinterest as well as a positive sign for brands advertising on the platform or for those considering it as part of their marketing strategy in the near future.
It will be interesting to see what the next steps for Pinterest will be in their transparency and safety efforts, but for now, this certification gives Pinterest the crown over other platforms.
2 LinkedIn Shares Insights Into Gender and Racial Diversity in the Marketing Field
Τhe stats shared in this infographic focus on comparisons between women and men in the industry, LinkedIn notes that “Gender identity isn’t binary and we recognize that some LinkedIn members identify beyond the traditional gender constructs of “male” and “female.” The data shown here are based on individuals and their chosen pronouns. LinkedIn encourages everyone to include pronouns in their profiles so that they can improve their data. “As members begin to self-report gender, we will be able to share more inclusive gender data.”
3 YouTube Launches 4K Plus and New Features for Sports Fans on YouTube TV
YouTube TV subscribers can now elevate their watching experience by adding on the new 4K Plus package, which includes 4K, downloads, unlimited streams, and more. YouTube hopes to excite sports fans with this upgrade, considering that some of the updates were inspired by frequent requests from the community.
Now, YouTube wants to extend the level of control to its sports fans by enabling them to jump to the key moments while catching up on the live stream or watching the DVR recording later on, a feature already made available for news segments. YouTube is also adding a Medal count for event participants next to other relevant statistics, enabling viewers to get a better grasp on the overall performance of the countries going against each other.
This means brands and creators alike have an opportunity to reach more people and tailor their strategies to bring in more revenue.
4 TikTok Reminds Brands “Don’t make ads, make TikToks”
It’s been about a year now since TikTok launched TikTok for Business and challenged brands with the bold statement: “Don’t make ads, make TikToks.”
The TikTok for Business mantra is not one to be taken literally and is a useful message for marketers to extend across all social platforms and campaigns.
TikTok is already a popular hub for big and small brands alike. By releasing this explanation to their approach, TikTok is trying to convince those still on the fence how they can save time and money by cutting down on the more traditional advertisement campaigns. For smaller businesses, especially, this is worth giving a shot as the app is known for gaining great exposure and momentum.
5 Facebook Launches Beta Test of a Newsletter Platform ‘Bulletin’
Facebook’s CEO Mark Zuckerberg announced their new newsletter platform, Bulletin, in an Audio Room on Tuesday. The new site will be a place for writers and podcasters to publish content and build a subscriber base.
As this new platform is in development, Facebook is testing tools and features with a small number of selected writers, but shares an overview of what’s to come.
Since Bulletin is still in beta test, they are not taking on any other writers, but it might be a good idea to keep an eye on how the platform will develop and evolve if you’re interested in bringing subscriptions to your audience and are looking for a hub for your content.