George Constantinou
Weekly Marketing Feed #25: Twitter Announces Full iOS Launch of Tweet Sharing to Instagram Stories
Our weekly report including the latest updates from the Digital Marketing & Social Media world is here!
On this feed, you will learn about:
- Twitter Announces Full iOS Launch of Tweet Sharing to Instagram Stories
- Facebook Tests New Animations When Sharing a Post in the News Feed
- YouTube’s Making a Change to Unlisted Videos
- How Snapchat Users are Preparing for a Return to Normal, Pre-COVID Life
- Instagram Tests New Content Recommendations
Check out the new updates we found:
1 Twitter Announces Full iOS Launch of Tweet Sharing to Instagram Stories
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After launching an initial test of the option in December last year, Twitter is now giving all iOS users to capacity to share tweets direct to Instagram Stories, providing another way to interact with tweet content.
Could help to boost interest in the platform, while also addressing a common means of tweet re-distribution, given that many people were already doing this via screenshots.
If you’re keen on any of your tweets, you can now re-use them, without having to screenshot and reformat.
2 Facebook Tests New Animations When Sharing a Post in the News Feed
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Facebook is testing a new way to make your shared Feed posts stand out, with animated graphics that appear on the post as users scroll by.
But Facebook would have the data on the rate of post sharing, and it would know that shared posts only contribute a small amount to most people’s overall Feed activity. As such, the risks in this sense are likely low, but still, any generic additions run the risk of getting old fast once every other user has access.
3 YouTube’s Making a Change to Unlisted Videos
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YouTube is switching older Unlisted videos to private, while it’s also adding testing a new process to better highlight policy violations to users within their video clips.
YouTube updated its process around Unlisted videos to make them harder for people to discover, if they didn’t have a direct link.
That could be a big help, with YouTube’s automatically detected violations often causing major headaches for YouTubers in trying to post their clips.
4 How Snapchat Users are Preparing for a Return to Normal, Pre-COVID Life
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Snapchat recently commissioned a new study from GroupSolver to get an understanding of how its users, specifically, are planning for the next stage.
The data shows that Snapchat users are already outpacing non-Snapchatters in ‘post-pandemic’ activities, such as eating at restaurants, shopping in-person, going to see movies and plays, and going to major events.
it does point to new and ongoing opportunities in the app, in regards to connecting with these audiences and promoting relevant products and offers.
5 Instagram Tests New Content Recommendations
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Instagram is now looking to take that a step further, with a new test of suggested posts and topics in user feeds, even ahead of posts from profiles that you follow in some instances.
Instagram is likely hoping for similar, with recommendations closely aligned to your interests ideally making that main feed even more magnetic, and keeping people scrolling for even longer. Which could work, so long as Instagram’s algorithm is indeed able to detect the most relevant content for each individual user.
It could be a positive move for businesses on the platform, helping to improve discovery among potential customers based on their interests.
