Weekly Marketing Feed #23: Facebook Launches New Features for Messenger
Our weekly report including the latest updates from the Digital Marketing & Social Media world is here!
On this feed, you will learn about:
- Instagram Offers Insights on How to Grow Reach, Algorithms, TikTok and More
- Twitter’s Adding a New ‘Subscribe’ Button to Newsletter Creator Profiles
- Facebook Launches New Features for Messenger
- Twitter Continues Work on its New Spaces Tab
- YouTube Adds New Tools to Detect Copyright Violations
Check out the new updates we found:
1 Instagram Offers Insights on How to Grow Reach, Algorithms, TikTok and More
Instagram is hosting its Creator Week panel series, in which a range of internal experts and platform influencers share their insights into how to make the best use of the platform, how to connect with audiences, how Instagram’s algorithms actually work and more.
TikTok is better, right now, at breaking new and young talent, which Instagram is looking to improve on, while TikTok is also better at providing reliable entertainment.
2 Twitter’s Adding a New ‘Subscribe’ Button to Newsletter Creator Profiles
As its suite of creator monetization tools continues to expand, Twitter is now adding another element to help newsletter creators, with a new, prominent ‘Subscribe’ button on their profiles, linked back to its recently acquired Revue platform.
But either way, this will be a welcome addition for Revue creators, and you can expect to see more profile info additions like this on the platform in the near future.
3 Facebook Launches New Features for Messenger
Facebook has announced a new set of sponsored chat themes for Messenger, as well as a new quick reply bar for shared images, and QR and payment links which make it easier to request and send money within your message threads.
The main addition here is that the process will enable users to send money to, or request money from, anyone in the app, even if you’re not connected to them already.
These are some interesting updates, and while the chat themes have been around for a while now, and streamlined replies for images are not revolutionary, as such, they all add to the broader picture in the app, and build on its capacity, particularly for promotions and transactions.
4 Facebook Partners Improve Key Health Messaging
Amid the push to maximize COVID-19 vaccine take-up around the world, Facebook has announced that it’s partnering with a range of leading technology, healthcare and academic institutions to establish a new ‘Alliance for Advancing Health Online’, which aims to improve public understanding of how social media and behavioral sciences can be utilized to improve the health of communities around the world.
The Alliance will award a range of grants to advance this effort, starting with programs with the Sabin Vaccine Institute and Bay Area Global Health Alliance, who will each facilitate a series of community discussions over the coming months.
5 YouTube Adds New Tools to Detect Copyright Violations
YouTube is rolling out some new options to give users more capacity to stop copyright violations in uploads, and detect potential IP infringements within the app.
In order to provide insight into how effective the process is working for your claimed content, YouTube is also adding a new listing of how many videos have been blocked from being uploaded due to your claim.
The options will add more copyright protections for YouTube creators, and while copystrikes have been a problematic element for the platform in the past, it is working to improve its detection systems, and reduce the burden on creators to manage the same.