George Constantinou
Weekly Marketing Feed #19: The Power of TikTok for Marketers and Advertisers
Our weekly report including the latest updates from the Digital Marketing & Social Media world is here!
On this feed, you will learn about The Power of TikTok for Marketers and Advertisers, Facebook Users Sharing Articles They Haven’t Read, WhatsApp’s Controversial Privacy Policy Update, the Test of Facebook Clubhouse-Like feature and the new Engagement Trends on Instagram!
Check out the new updates we found:
1 The Power of TikTok for Marketers and Advertisers
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Whether you like it or not, whether you use it personally or not, there’s no denying the rising influence of TikTok, based on its enduring popularity, particularly among younger users.
TikTok now has more than 800 million monthly active users, while users spend nearly 4 more hours/month in the app than they do on Facebook or Instagram.
Nearly 50% of TikTok users are between the ages of 16-24.
Short-form video enables brands to quickly create and share media campaigns at the peak of their relevance.
2 Facebook Wants to Stop Users Sharing Articles They Haven’t Read
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Facebook is following Twitter’s lead by adding new alert prompts when users go to share an article on Facebook if they haven’t already opened the link themselves first.
As explained by Facebook:
“Starting today, we’re testing a way to promote more informed sharing of news articles. If you go to share a news article link you haven’t opened, we’ll show a prompt encouraging you to open it and read it, before sharing it with others.”
3 WhatsApp is Re-Launching its Controversial Privacy Policy Update
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After a wave of controversy with its first attempt, WhatsApp is gradually rolling out its new Privacy Policy update once again, which will see the app share more data with Facebook – though only in relation to business-specific actions within the messaging platform.
WhatsApp originally opted to delay the change after strong user resistance, but now, WhatsApp users are being alerted to the coming change once again with these new in-app alerts
4 Facebook Launches Initial Test of its Clubhouse-Like Audio Rooms in Taiwan
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With Clubhouse downloads slowing, and Twitter broadening access to its audio ‘Spaces’ tool, Facebook’s new audio social options look set to shake-up the trend even further, with the company now launching the first public test of its recently announced audio tools with users in Taiwan.
As reported by Bloomberg:
“Facebook is starting the first test of its Live Audio Rooms product with public figures and creators in Taiwan, part of an expansion of the company’s audio services.”
5 New Report Looks at Instagram Engagement Trends
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Instagram teams up with Hubspot to analyze over 100 million public posts, from a million users, to establish key trends and shifts in Instagram user engagement. Some of the key findings:
Carousel posts have overtaken both single image and video updates as the most engaging type of post
The caption length that saw the most engagement in between 1,000 and 2,000 characters
Beauty and cosmetic industry related accounts received the most engagement, on average
